Terms & Conditions

Brand / Application: SocialHook Legal Entity: SOCIALHOOK TECHNOLOGIES PRIVATE LIMITED Corporate Identity Number (CIN): U63120MH2025PTC446413 PAN: ABQCS0075H | TAN: NGPS26649A Date of Incorporation: 23 April 2025 (incorporated under the Companies Act, 2013; a company limited by shares) Registered Office: Plot No. 11, New Dnyaneshwar Nagar, Manewada Road, Dighori Naka, Nagpur – 440024, Maharashtra, India Website: https://socialhook.digitalarena.online Support / Grievance Contact: socialhook4@gmail.com Grievance Officer: Tejas Mawale — socialhook4@gmail.com

Effective Date: 1 July 2026 Last Updated: 1 July 2026 Version: 2.0

1. Agreement and Acceptance

These Terms & Conditions ("Terms") constitute a legally binding agreement between you ("you", "user", "creator") and SOCIALHOOK TECHNOLOGIES PRIVATE LIMITED, a private limited company incorporated under the Companies Act, 2013, bearing CIN U63120MH2025PTC446413, having its registered office at Plot No. 11, New Dnyaneshwar Nagar, Manewada Road, Dighori Naka, Nagpur – 440024, Maharashtra, India ("SocialHook", "Company", "we", "us", "our"), governing your access to and use of the SocialHook mobile application, the website at https://socialhook.digitalarena.online, and all related products, features, and services (together, the "Platform").

By creating an account, accessing, or using the Platform, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree to these Terms, do not access or use the Platform.

2. Eligibility — 18+ Only

You must be at least 18 years old to use the Platform. By using the Platform, you represent and warrant that you are 18 years of age or older and have the legal capacity to enter into a binding contract under the Indian Contract Act, 1872.
The Platform is not intended for, and must not be used by, any person under 18.
If we discover or reasonably believe that a user is under 18, we may deny access to, suspend, or remove that account and its content, without notice and without liability.
You must provide accurate, current, and complete registration information and keep it updated. Providing false information (including as to age) is a breach of these Terms.

3. Definitions

Content: any text, image, photo, video, reel, story, audio, blog/article, link, comment, or other material.
User Content: Content created, uploaded, posted, streamed, transmitted, or shared by users, including via feed posts, reels, stories, blogs, comments, direct/group messages, audio/video sessions, quizzes, and debates.
Virtual Coins / Coins: the in-app virtual credits used for gifting, features, and eligible engagement, as described in Section 8. Coins are not money and have no value outside the Platform except through eligible creator payouts as described in Section 9.
Payout / Withdrawal: an eligible transfer of creator/user earnings, funded solely from advertising and third-party revenue actually received by the Company, as described in Section 9.
Platform Services: all features of the Platform, including feeds, messaging, live audio/video sessions, quizzes, debates, advertising, AI features, the coin economy, and creator monetisation.

4. Your Account and Security

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.
You must notify us immediately at socialhook4@gmail.com of any unauthorised use, security breach, or suspected compromise.
We may offer sign-in via Google or Apple; use of those methods is also subject to those providers' terms.
You may not transfer, sell, rent, or share your account without our prior written consent.
We may require identity or KYC verification for certain features (including payouts) and may suspend features until verification is complete.

5. Licence to Use the Platform

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, and revocable licence to access and use the Platform for your personal, non-commercial use (or for commercial use expressly enabled by Platform features such as creator monetisation). All rights not expressly granted are reserved by the Company. You may not copy, modify, reverse-engineer, decompile, scrape, or create derivative works of the Platform except as permitted by law.

6. User Content and Licence Grant

6.1 Ownership

You retain ownership of the intellectual-property rights you hold in your User Content. You are solely responsible for your User Content and for the consequences of creating, posting, or sharing it.

6.2 Licence you grant to SocialHook

By submitting, posting, streaming, or displaying User Content on or through the Platform, you grant SocialHook a non-exclusive, worldwide, royalty-free, perpetual (to the extent permitted by law), irrevocable (during the period your Content is on the Platform and for the survival period below), transferable, and sub-licensable licence to host, store, cache, back up, reproduce, adapt and reformat (for technical and display purposes), translate, publish, publicly perform, publicly display, communicate to the public, distribute, and otherwise use and make available your User Content in connection with operating, providing, promoting, marketing, and improving the Platform, across all current and future media, formats, and channels.

This licence continues for as long as your User Content is on the Platform and for a commercially reasonable period after removal for back-up, legal, dispute-resolution, and operational purposes, and survives to the extent your Content has been shared with, reposted by, downloaded by, or stored by others, or embedded in aggregate/derived data or machine-learning models.

6.3 Your representations and warranties

You represent and warrant that: (a) you own or have all necessary rights, licences, consents, and permissions in and to your User Content and to grant the licence in Section 6.2; (b) your User Content, and our use of it as permitted here, does not and will not infringe or violate any third party's intellectual-property, privacy, publicity, or other rights, or any applicable law; and (c) you have obtained the consent of every identifiable person appearing in your User Content.

6.4 Feedback

Any feedback, suggestions, or ideas you provide may be used by us freely, without restriction, attribution, or compensation.

7. Acceptable Use and Prohibited Content

You agree not to use the Platform to create, upload, post, transmit, share, host, or store any Content that, or engage in any conduct that:

is unlawful, defamatory, obscene, pornographic, sexually explicit, paedophilic, or invasive of another's privacy or bodily privacy;
constitutes, promotes, or facilitates child sexual abuse material ("CSAM") — strictly prohibited under a zero-tolerance policy, subject to immediate removal, preservation of evidence, freezing of the offending account, and reporting to law-enforcement and statutory authorities, without prior notice to the uploader;
is harmful to a child or minor in any manner;
is harassing, bullying, threatening, abusive, hateful, or incites violence or discrimination on the basis of religion, race, caste, ethnicity, sex, gender, sexual orientation, disability, or any other protected characteristic;
infringes any patent, trademark, copyright, design, trade secret, or other intellectual-property or proprietary right;
violates any law for the time being in force, including the IT Act and rules thereunder;
impersonates any person or entity, or falsely states or misrepresents your affiliation;
is deliberately false, misleading, or deceptive, or is patently false information published to cause harm, or deceives/misleads as to the origin of a message;
threatens the unity, integrity, defence, security, or sovereignty of India, friendly relations with foreign states, or public order, or causes incitement to any cognisable offence, or prevents investigation of any offence, or insults any foreign state;
contains software viruses, malware, or any code, file, or program designed to interrupt, destroy, or limit functionality;
involves spam, unauthorised advertising, pyramid schemes, or manipulation of Platform metrics or engagement; or
otherwise violates these Terms or any Platform policy.

We may, but are not obliged to, monitor, review, moderate, restrict, remove, or disable access to Content and accounts that we reasonably believe violate these Terms or the law, using automated systems and/or human review, at our sole discretion.

8. Virtual Coins, Gifts, and Purchases

Nature of Coins. Virtual Coins are a limited, personal, revocable, non-transferable (except through Platform features) licence to use in-app functionality within a closed-loop system. Coins are not money, not legal tender, not a bank deposit, not a stored-value or prepaid payment instrument, and not e-money. Coins carry no interest and, except through eligible creator payouts under Section 9 where and as expressly offered and permitted by law, have no monetary value and are not redeemable for cash.
The Platform is free to use. Core access to the Platform is free. Where Coins are offered for optional purchase, such purchases are a convenience and are processed through the Apple App Store, Google Play, or other authorised processors (including RevenueCat), subject to their terms. Purchases are generally final and non-refundable except where required by applicable law or the relevant store's policy.
Earning and gifting. Coins may be earned or gifted through Platform activities as configured by us from time to time. We may create, modify, suspend, or discontinue Coins, reward amounts, distribution rules, gifting, and the coin economy at any time, at our sole discretion, subject to applicable law.

9. Creator Earnings, Payouts, and the Revenue Model — Important

Please read this Section carefully. It governs all monetary earnings and payouts and limits the Company's obligations.

9.1 Ad-funded model

All monetary earnings, rewards, and payouts available to creators or users on the Platform are funded solely and exclusively out of advertising and other third-party revenue (for example, Google AdMob revenue) that is actually received, realised, and cleared by the Company. The Platform's revenue is generated from advertising. Earnings are a discretionary share of such realised third-party revenue and are not a wage, salary, guaranteed income, or entitlement.

9.2 No guarantee of payment

The Company does not guarantee any payment, payout, earning, amount, rate, or timing whatsoever. Any earnings estimates, dashboards, balances, or projected amounts shown in the Platform are indicative only, are not a promise of payment, and may be adjusted, corrected, reversed, or withheld. Any payout is strictly contingent on the Company having actually received the corresponding advertising or third-party revenue attributable to the relevant activity.

9.3 Third-party dependency — no liability for amounts not received

Payments and revenue on which payouts depend originate from third parties (including advertising networks and payment processors) over whom the Company has no control. If any third party fails to pay, delays, reduces, reverses, charges back, withholds, disputes, cancels, or does not remit the expected revenue for any reason, the Company shall not be liable to pay you any amount, and you agree that no payment, and not a single Indian Rupee, is owed to you in respect of revenue the Company has not itself received. You acknowledge the inherent uncertainty of advertising revenue and accept that your earnings may be zero, reduced, delayed, or unavailable, and that the Company bears no liability for any such outcome. The Company remains protected and free of any payment obligation where the underlying third-party revenue is not received.

9.4 Payout processing

Where a payout is available and payable, it is processed through Razorpay / RazorpayX using UPI and other eligible and legally permitted payment methods. Payouts are subject to: (a) successful KYC verification (which may require PAN, a valid payout destination such as a UPI ID or bank account, and, where required, an identity document); (b) minimum thresholds, schedules, and limits set by the Company; (c) deduction of applicable platform fees, tax deducted at source (TDS), and Goods and Services Tax (GST) as required by law; and (d) fraud, abuse, sanctions, and anti-money-laundering checks. We may withhold, delay, adjust, reverse, or refuse any payout in cases of suspected fraud, abuse, chargeback, error, inaccurate account/KYC information, or where required by law. You are responsible for the accuracy of your payout and tax information and for your own tax obligations.

9.5 No betting, gambling, or games of chance — not real-money gaming

The Platform is a free social-media and content platform. It does not offer, facilitate, or constitute betting, wagering, gambling, lotteries, or games of chance for money, and it does not fall within the category of real-money gaming. There is no paid entry, stake, wager, or purchase required to participate in quizzes, debates, or other activities — participation is free. Quiz contests are games of skill in which outcomes are determined by knowledge, accuracy, and speed (score and, where applicable, fastest correct completion time), not by chance. Coins are not a stake or wager and are not exchanged as consideration for a chance to win money. Accordingly, the Platform is not subject to gambling, betting, or gaming-licensing regimes. You are responsible for ensuring that your participation is lawful in your jurisdiction.

10. Advertising

The Platform displays advertising, including through Google AdMob, which is the Platform's primary source of revenue. You agree that we and our advertising partners may serve, measure, and (where you consent) personalise ads as described in the Privacy Policy. Your dealings with, and any purchase from, advertisers are solely between you and the advertiser, and the Company is not responsible for them.

11. AI Features (Dalal Companion)

The Platform offers AI-powered features, including the "Dalal" AI companion that generates conversation prompts and replies within sessions. AI-generated content is produced by an automated system, may be inaccurate, incomplete, or inappropriate, and is provided for engagement and informational purposes only. AI output is identified as AI where it appears. It is not professional, legal, medical, or financial advice, and you must not rely on it as such. The Company is not liable for AI-generated content, and your use of AI features is at your own risk.

12. Intermediary Status, Copyright, and Takedown

SocialHook operates the Platform as an intermediary under Section 79 of the IT Act and hosts User Content. We do not endorse User Content and are not responsible for it, and we claim safe-harbour protection to the fullest extent available in law. We observe the due-diligence obligations of the IT Rules 2021.

12.1 Reporting infringing or unlawful content

If you believe any Content infringes your rights or is otherwise unlawful, submit a notice to the Grievance Officer at socialhook4@gmail.com including: (1) your name and contact details; (2) identification of the work or right allegedly infringed; (3) identification and location (URL/handle) of the offending Content; (4) a statement of your good-faith belief that the use is unauthorised or unlawful; and (5) a statement that the information is accurate and that you are authorised to act.

12.2 Response window

We will act on validly submitted, complete notices and, where warranted, remove or disable access to the identified Content within 36 hours of receipt (and within the shorter statutory window of 24 hours for content in the nature of non-consensual intimate imagery, impersonation, or sexual-act content, as required by the IT Rules 2021).

12.3 Counter-notice

If your Content was removed and you believe this was a mistake, you may submit a counter-notice to socialhook4@gmail.com identifying the Content, its prior location, your contact details, a statement of your good-faith belief that the removal was in error, and your consent to the jurisdiction set out in Section 18. We may, at our discretion, restore Content where appropriate.

13. Intellectual Property of SocialHook

The Platform — including its software, source code, design, user interface, logos, trademarks, service marks, trade names (including "SocialHook"), graphics, and all non-user Content — is owned by the Company or its licensors and is protected by applicable intellectual-property laws, including the Copyright Act, 1957 and the Trade Marks Act, 1999. Except for the limited licence in Section 5, we grant you no right, title, or interest in our intellectual property. You may not use our marks without our prior written consent.

14. Third-Party Services and Links

The Platform integrates and links to third-party services (including those listed in the Privacy Policy, such as Google, Apple, RevenueCat, Razorpay, LiveKit, and others). We do not control and are not responsible for third-party services, their content, availability, or practices. Your use of them is governed by their terms and policies, and any dispute regarding a third-party service is between you and that third party.

15. Disclaimers

THE PLATFORM AND ALL SERVICES, CONTENT, AND FEATURES ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, whether express, implied, or statutory, including any implied warranties or conditions of merchantability, fitness for a particular purpose, title, accuracy, quiet enjoyment, and non-infringement. To the maximum extent permitted by law, we disclaim all such warranties. We do not warrant that the Platform will be uninterrupted, timely, secure, error-free, or free of viruses or harmful components, that defects will be corrected, that any Content or earnings information is accurate or reliable, or that any particular result, reach, engagement, or income will be achieved.

16. Limitation of Liability

To the maximum extent permitted by applicable law:

The Company, its affiliates, and their respective directors, officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, earnings, income, data, goodwill, business, opportunity, or anticipated savings, arising out of or in connection with your access to or use of, or inability to access or use, the Platform, any Content, any transaction, or any earnings or payout, whether based in contract, tort (including negligence), statute, or otherwise, and even if we have been advised of the possibility of such damages.
Without limiting Section 9, the Company shall have no liability whatsoever to pay any earning or payout amount that corresponds to advertising or third-party revenue the Company has not actually received, and shall not be liable for any failure, delay, reduction, reversal, or withholding of revenue by any third party.
The Company shall not be liable for any loss or damage arising from User Content, from the conduct of any user or third party, from unauthorised access to your account, or from events beyond our reasonable control.

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law (including liability for death or personal injury caused by proven negligence or for fraud). Where liability cannot be wholly excluded, it is limited to the minimum extent permitted by law.

17. Indemnification

You agree to defend, indemnify, and hold harmless the Company and its affiliates, and their respective directors, officers, employees, and agents (the "Indemnified Parties"), from and against any and all claims, demands, suits, actions, proceedings, liabilities, losses, damages, penalties, costs, and expenses (including reasonable legal fees and costs) arising out of or relating to:

your User Content;
your access to or use or misuse of the Platform;
your violation of these Terms, the Privacy Policy, or any applicable law; or
your infringement or violation of any third party's rights, including intellectual-property, privacy, or publicity rights.

We may, at our option and expense, assume the exclusive defence and control of any matter otherwise subject to indemnification by you, and you agree to cooperate fully. This indemnity survives termination of these Terms.

18. Governing Law, Jurisdiction, and Dispute Resolution

18.1 Governing law

These Terms, and any dispute, claim, or controversy arising out of or relating to them or the Platform (including their existence, validity, breach, or termination), are governed by and construed in accordance with the laws of India, without regard to conflict-of-laws principles.

18.2 Exclusive jurisdiction

Subject to Section 18.3, the courts at Nagpur, Maharashtra, India shall have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Platform, and you irrevocably submit to that jurisdiction and venue.

18.3 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms or the Platform that is not resolved amicably within thirty (30) days of written notice shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996 (as amended), on the following terms:

Seat and venue of arbitration: Nagpur, Maharashtra, India;
Number of arbitrators: one (1) sole arbitrator, appointed by the Company (or as otherwise mutually agreed);
Language of arbitration: English;
the arbitral award shall be final and binding on the parties.

Nothing in this Section prevents either party from seeking urgent interim or injunctive relief from a court of competent jurisdiction at Nagpur. To the extent permitted by law, disputes shall be resolved on an individual basis and not as part of any class or representative proceeding.

18.4 Limitation period

To the extent permitted by law, any claim arising out of or relating to these Terms or the Platform must be brought within one (1) year after the cause of action arises, failing which it is permanently barred.

19. Suspension and Termination

You may stop using the Platform and delete your account at any time through the in-app controls.
We may suspend, restrict, limit, or terminate your access, remove Content, withhold payouts pending investigation, or close your account, with or without notice, if we reasonably believe you have violated these Terms or any law, or to protect the Platform, other users, third parties, or the Company.
Upon termination, the licence you granted in Section 6.2 survives as described, and Sections 6, 8, 9, 13, 15, 16, 17, 18, and 20 survive termination.

20. Grievance Redressal

In accordance with the IT Act and the IT Rules 2021, the Grievance Officer's details and service levels are:

Grievance Officer: Tejas Mawale Email: socialhook4@gmail.com Address: SOCIALHOOK TECHNOLOGIES PRIVATE LIMITED, Plot No. 11, New Dnyaneshwar Nagar, Manewada Road, Dighori Naka, Nagpur – 440024, Maharashtra, India

The Grievance Officer will acknowledge every complaint within 24 hours of receipt and resolve it within 15 days of receipt (and within 72 hours for content of a private/sexual nature or impersonation, where an expedited statutory window applies).

21. Changes to These Terms

We may update these Terms from time to time. Each published version carries a version identifier and an effective date, and prior versions are retained. When you access the Terms, the current published version and its effective date are shown. Where changes are material, we will provide notice within the Platform. Your continued use of the Platform after the changes take effect constitutes your acceptance of the updated Terms to the extent permitted by law.

22. General Provisions

Entire agreement: These Terms and the Privacy Policy constitute the entire agreement between you and the Company regarding the Platform and supersede all prior or contemporaneous agreements and understandings.
Severability: If any provision is held invalid or unenforceable, that provision will be modified to the minimum extent necessary or severed, and the remaining provisions remain in full force.
No waiver: Our failure to enforce any provision is not a waiver of it or of any other provision.
Assignment: You may not assign or transfer these Terms without our prior written consent; we may assign them, including in connection with a merger, acquisition, reorganisation, or sale of assets.
Force majeure: We are not liable for any delay or failure to perform resulting from events beyond our reasonable control, including acts of God, natural disasters, epidemics/pandemics, war, terrorism, civil unrest, government action, network/infrastructure or third-party service failures, or power outages.
Relationship: Nothing in these Terms creates any agency, partnership, employment, joint venture, or franchise relationship between you and the Company.
Notices: We may provide notices to you in-app, by email to your registered address, or by posting within the Platform. Notices to us must be sent to socialhook4@gmail.com.
Survival: Provisions that by their nature should survive termination will survive.

23. Contact

For any question about these Terms, contact socialhook4@gmail.com, or write to the Grievance Officer at the registered-office address above.

These Terms & Conditions are issued in English. If they are translated into any other language, the English version prevails to the extent permitted by law. Published by SOCIALHOOK TECHNOLOGIES PRIVATE LIMITED, CIN U63120MH2025PTC446413, registered office at Plot No. 11, New Dnyaneshwar Nagar, Manewada Road, Dighori Naka, Nagpur – 440024, Maharashtra, India.